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YouTube and Video Marketing

ebook
Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

  • Shows you how to successfully develop, implement, and measure a successful video marketing strategy
  • Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
  • Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
  • Covers optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Shows you how to optimize video for YouTube and search engine visibility
  • Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.


    Expand title description text
    Publisher: Wiley Edition: 2

    Kindle Book

    • Release date: October 4, 2011

    OverDrive Read

    • ISBN: 9781118203811
    • Release date: October 4, 2011

    EPUB ebook

    • ISBN: 9781118203811
    • File size: 32969 KB
    • Release date: October 4, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Fully updated with new information, including the latest changes to YouTube!

    If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

  • Shows you how to successfully develop, implement, and measure a successful video marketing strategy
  • Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
  • Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
  • Covers optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Shows you how to optimize video for YouTube and search engine visibility
  • Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.


    Expand title description text
    • Details

      Publisher:
      Wiley
      Edition:
      2

      Kindle Book
      Release date: October 4, 2011

      OverDrive Read
      ISBN: 9781118203811
      Release date: October 4, 2011

      EPUB ebook
      ISBN: 9781118203811
      File size: 32969 KB
      Release date: October 4, 2011

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English